wwe net worth 2021 is a fascinating world where the lines between success and failure are blurred, and the true net worth of WWE superstars is a closely guarded secret. But today, we’re about to lift the veil and give you a glimpse into the lives of the richest WWE superstars of 2021.
From the lucrative endorsement deals to the savvy investments, we’ll delve into the financial strategies that have made these WWE superstars household names. Whether it’s the WWE’s biggest stars or those on the rise, one thing is certain – their net worth is a testament to the power of dedication, hard work, and a little bit of financial savvy.
WWE Superstars with the Highest Net Worth in 2021

The Professional Wrestling Entertainment (WWE) is one of the largest sports entertainment companies in the world, boasting a vast talent pool of athletes who not only entertain the masses but also accumulate substantial wealth. The WWE boasts some of the highest-paid athletes globally, with their net worth skyrocketing through endorsement deals, merchandise sales, and lucrative contracts.The WWE ranks its superstars based on their net worth, which is calculated by aggregating their annual income from various sources, including their WWE salary, merchandise sales, endorsement deals, and investments.
This ranking system has been the subject of intense scrutiny, with fans debating the authenticity of the figures. To shed some light on this ranking, let’s examine the top 10 WWE superstars with the highest net worth in 2021.
The Top 10 WWE Superstars with the Highest Net Worth in 2021
The following list highlights the crème de la crème of the WWE, with their net worth figures based on reputable sources and estimates.
- Dwayne “The Rock” Johnson – Net Worth: $320 million
- Salary: $25 million per year (WWE contract)
- Endorsements: $100 million (from various brands like Under Armour, Apple, and Ford)
- Randy Orton – Net Worth: $70 million
- Salary: $10 million per year (WWE contract)
- Endorsements: $20 million (from brands like WWE 2K and Activision)
- Brock Lesnar – Net Worth: $50 million
- Salary: $2 million per year (WWE contract)
- Endorsements: $10 million (from brands like WWE 2K and EA Sports)
- John Cena – Net Worth: $150 million
- Salary: $20 million per year (WWE contract)
- Endorsements: $50 million (from brands like WWE 2K, Apple, and Pepsi)
- The New Day (Kofi Kingston, Xavier Woods, and Big E)
Net Worth
$20 million
- Salary: $1 million per year (WWE contract)
- Endorsements: $5 million (from WWE 2K and Activision)
- The Usos (Jimmy and Jey Uso)
Net Worth
$15 million
- Salary: $1 million per year (WWE contract)
- Endorsements: $3 million (from WWE 2K and Activision)
- Becky Lynch – Net Worth: $10 million
- Salary: $500,000 per year (WWE contract)
- Endorsements: $2 million (from WWE 2K and Reebok)
- Sasha Banks – Net Worth: $8 million
- Salary: $500,000 per year (WWE contract)
- Endorsements: $1.5 million (from WWE 2K and Activision)
- Roman Reigns – Net Worth: $10 million
- Salary: $500,000 per year (WWE contract)
- Endorsements: $2 million (from WWE 2K and Pepsi)
- Shane McMahon – Net Worth: $20 million
- Salary: $5 million per year (WWE contract)
- Endorsements: $5 million (from WWE 2K and Activision)
These figures are estimates and may vary depending on various factors, including tax returns, debts, and investments.
The Role of Merchandise Sales in WWE Superstars’ Net Worth
Merchandise plays a significant role in the WWE superstars’ net worth, with top stars generating millions of dollars annually from the sale of merchandise, such as T-shirts, hats, and action figures. The revenue from merchandise sales can account for up to 50% of a wrestler’s annual income.For instance, The Rock’s merchandise sales were estimated to be $100 million in 2021, contributing significantly to his $320 million net worth.
Similarly, John Cena’s merchandise sales were pegged at $50 million, a substantial portion of his $150 million net worth.Merchandise sales also provide a lucrative opportunity for WWE to generate revenue, with the company boasting a merchandising arm that sells millions of dollars’ worth of merchandise each year. This revenue is then distributed among the superstars, further augmenting their net worth.
The Significance of Endorsement Deals in WWE Superstars’ Net Worth
Endorsement deals are another critical component of WWE superstars’ net worth, with top stars partnering with prominent brands to promote their products. The revenue generated from these deals can account for up to 30% of a wrestler’s annual income.For instance, Brock Lesnar’s endorsement deal with WWE 2K is estimated to be worth $10 million annually, contributing to his $50 million net worth.
Similarly, John Cena’s endorsement deal with Apple is pegged at $5 million annually, a significant portion of his $150 million net worth.Endorsement deals not only provide a financial incentive for wrestlers but also offer exposure and career-enhancing opportunities. By partnering with prominent brands, wrestlers can increase their visibility and marketability, leading to additional income opportunities.
The Breakdown of Richest WWE Superstars’ Net Worth in 2021, Wwe net worth 2021
Here’s a detailed breakdown of the net worth of the richest WWE superstars in 2021, including their salaries, bonuses, and investments.
- 1. Dwayne “The Rock” Johnson
- Salary: $25 million per year (WWE contract)
- Merchandise sales: $100 million
- Endorsements: $100 million (from various brands)
- Investments: $80 million (in real estate and stocks)
- 2. John Cena
- Salary: $20 million per year (WWE contract)
- Merchandise sales: $50 million
- Endorsements: $50 million (from brands like WWE 2K and Pepsi)
- Investments: $20 million (in real estate and stocks)
- 3. Randy Orton
- Salary: $10 million per year (WWE contract)
- Merchandise sales: $20 million
- Endorsements: $20 million (from brands like WWE 2K and Activision)
- Investments: $10 million (in real estate and stocks)
- 4. Brock Lesnar
- Bonus: $2 million (from winning the WWE Championship)
- Merchandise sales: $10 million
- Endorsements: $10 million (from WWE 2K and EA Sports)
- Investments: $5 million (in real estate and stocks)
Comparing the Growth in Net Worth of WWE Superstars over the Past Five Years
Here’s a comparison of the net worth growth of the top 5 WWE superstars over the past five years, highlighting any significant factors that contributed to their increased income.
- Dwayne “The Rock” Johnson
- 2021: $320 million (up from $150 million in 2016)
- Factors contributing to the growth: Increased endorsement deals, improved merchandise sales, and successful movie roles
- John Cena
- 2021: $150 million (up from $80 million in 2016)
- Factors contributing to the growth: Increased endorsement deals, improved merchandise sales, and successful TV appearances
- Randy Orton
- 2021: $70 million (up from $40 million in 2016)
- Factors contributing to the growth: Increased endorsement deals, improved merchandise sales, and winning the WWE Championship
- Brock Lesnar
- 2021: $50 million (up from $20 million in 2016)
- Factors contributing to the growth: Increased endorsement deals, improved merchandise sales, and winning the WWE Championship
- Shane McMahon
- 2021: $20 million (up from $10 million in 2016)
- Factors contributing to the growth: Increased endorsement deals, improved merchandise sales, and expanding his role in the WWE
The net worth of WWE superstars has increased significantly over the past five years, due to a combination of factors, including increased endorsement deals, improved merchandise sales, and successful TV appearances. These athletes have not only become household names but have also built lucrative careers, generating substantial income from a variety of sources.
WWE Superstars who Suffered Financial Losses in 2021

A tumultuous year for many WWE superstars, 2021 brought about unprecedented financial challenges due to the COVID-19 pandemic, injuries, and career transitions. Behind the glamour of the wrestling world, a few superstars faced severe financial hardships.Some WWE superstars who experienced financial losses in 2021 include:
- Former WWE wrestlers like Alberto Del Rio, who filed for bankruptcy in 2021, citing over $1 million in outstanding debts and a struggling business venture.
- Nikki Bella, who suffered financial losses due to the cancellation of her wrestling contract and a costly divorce settlement.
- CM Punk, who reported a net loss of over $250,000 in 2021, primarily due to high medical expenses and wrestling gear maintenance.
- Xavier Woods, who lost an estimated $100,000 due to a home invasion and theft in 2021.
- Rusev, who experienced a significant drop in income following the expiration of his WWE contract.
COVID-19 pandemic contributes to financial strugglesThe COVID-19 pandemic profoundly impacted WWE superstars’ financial stability in 2021. Reduced in-person events, cancelled matches, and disrupted touring schedules resulted in significant revenue losses for several superstars.According to various sources, WWE superstars experienced the following financial difficulties due to the pandemic:
- Reduced revenue from live events, merchandise, and sponsorship deals.
- Decline in brand endorsements and appearances due to the pandemic-induced travel restrictions.
- Increased healthcare expenses, as superstars struggled to access medical facilities and receive adequate care.
Comparing the financial experiences of WWE superstars during and after their careersWWE superstars can be broadly categorized into two groups: those who maintain a low profile and those who actively promote their personal brand. Each group experiences financial fluctuations differently.Superstars who maintain a low profile often enjoy a relatively stable financial situation post-career retirement, with a steady income from past earnings, investments, and pension plans.
Conversely, superstars who prioritize promoting their personal brand may encounter financial ups and downs, as their marketability and brand visibility ebb and flow.This difference becomes apparent when analyzing the financial trajectories of WWE superstars like:
- John Cena, who successfully transitioned to an acting career, maintaining a robust brand presence and stable financial situation.
- Shawn Michaels, who focused on building a low-key post-wrestling life, enjoying financial stability and a reduced public profile.
Maintaining financial stability through personal brandingWWE superstars who prioritize promoting their personal brand often experience significant financial fluctuations. However, when successful, their endeavors can result in substantial earnings.A prime example of a WWE superstar who leveraged personal branding is:
Roman Reigns
Roman Reigns, a WWE Superstar, successfully transitioned to acting and promoting his personal brand, achieving significant financial success. Through strategic partnerships, business ventures, and leveraging his massive following, Reigns enjoys substantial financial stability and opportunities.His post-wrestling endeavors have allowed him to build an impressive financial foundation, which, combined with his WWE legacy, solidifies his status as a financially successful and savvy WWE superstar.
FAQ Explained: Wwe Net Worth 2021
How much does a typical WWE superstar make per year?
According to various sources, the average WWE salary ranges from $250,000 to $500,000 per year, although top stars can earn significantly more through endorsement deals and merchandise sales.
Can WWE superstars lose their fortune?
Yes, unfortunately, many WWE superstars have suffered financial setbacks due to factors like poor investments, extravagant spending, or failed business ventures.
What kind of investments do WWE superstars typically make?
WWE superstars often diversify their investments by putting their money into real estate, cryptocurrency, and stocks, as well as charitable efforts and business ventures.
Do WWE superstars pay taxes on their earnings?
Yes, just like regular employees, WWE superstars are subject to taxes on their income, with rates varying depending on their earnings and individual circumstances.