Serena williams net worth 2017 forbes – With Serena Williams’ net worth 2017 Forbes at the forefront, this article delves into the world of tennis, entrepreneurship, and philanthropy, where the legendary athlete has made a lasting impact. As one of the most successful tennis players of all time, Williams has built an empire through her prize money, endorsement deals, and business ventures.
From her lucrative partnerships with major brands to her pioneering work in women’s education and empowerment initiatives, this article provides an in-depth examination of how Williams has strategically leveraged her platform to drive her financial success. With a net worth that continues to soar, Williams remains an inspiration to fans and entrepreneurs alike.
Impact of Fashion and Design Brands on Serena Williams’ Net Worth: Serena Williams Net Worth 2017 Forbes

Serena Williams, one of the most dominant tennis players of all time, has been making waves beyond the court, particularly in the fashion world. Her successful partnership with fashion and design brands has significantly contributed to her net worth, making her a powerful force in the world of tennis and fashion.
Partnerships with High-End Fashion Brands
Her collaborations with top fashion and design brands have not only elevated her status as a style icon but have also translated into immense financial benefits. Some of the notable partnerships include her deal with Nike, which has been a long-standing one, and more recent collaborations with Puma, Adidas, and Hanes Brands. These partnerships have enabled Williams to capitalize on high-end endorsements, which in turn have significantly boosted her net worth.
- Nike Partnership:
- Puma Partnership:
- Adidas Partnership:
- Hanes Brands Partnership:
Nike has been a key partner for Serena, providing her with a platform to showcase her style and athletic prowess. Their partnership has led to a variety of successful marketing campaigns, further increasing Williams’ visibility and, consequently, her endorsement income.
The partnership with Puma, another leading sports apparel brand, has enabled Williams to take her fashion game to the next level. The company has been instrumental in developing custom-made shoes and clothing for the tennis star, which have received critical acclaim and commercial success.
The partnership with Adidas has added another significant dimension to Williams’ fashion portfolio. As one of the most recognizable sports brands globally, Adidas has provided Williams with an additional platform to showcase her style and flair.
Her recent collaboration with Hanes Brands has seen a significant focus on the intersection of sportswear and streetwear. This partnership has enabled Williams to explore her personal style while also promoting Hanes Brands’ high-quality, affordable clothing.
Financial Implications of Fashion Choices
Williams’ strategic fashion choices have also led to increased endorsement deals and business partnerships. Her decision to partner with top brands has not only earned her a significant amount of money but has also positioned her as a fashion icon, capable of influencing consumer purchasing decisions.
- Increased Endorsement Deals:
- Business Partnerships:
Williams’ partnership with top brands has led to an increase in endorsement deals, with her reportedly earning upwards of $20 million annually from these partnerships. This significant income stream has contributed to her net worth, making her one of the highest-paid women in sports.
Her fashion collaborations have also led to business partnerships, with Williams investing in various fashion startups and initiatives. This strategic expansion into the business world has enabled her to diversify her income streams and increase her net worth.
Strategic Business Moves that Boosted Serena Williams’ Net Worth

Serena Williams’ net worth has seen a significant growth since 2017, thanks to her savvy business decisions. As one of the most recognizable athletes in the world, she has leveraged her brand to expand into various industries, including fashion, entrepreneurship, and technology. In this section, we will delve into the most impactful business decisions made by Serena Williams since 2017 and how they have contributed to her net worth.
Partnerships with Major Brands, Serena williams net worth 2017 forbes
Serena Williams has partnered with some of the world’s leading brands, including Porsche, Nike, and Wilson Sports. These partnerships not only bring in significant revenue but also help to further establish her brand and reputation as a champion athlete. In 2019, she signed a multi-year endorsement deal with Porsche, becoming one of the brand’s first female ambassadors. This partnership not only brought her a hefty paycheck but also cemented her status as a style icon and automotive enthusiast.
- She has appeared in numerous commercials and promotional campaigns for Porsche, showcasing her passion for the brand and its values.
- Her partnership with Porsche also led to her becoming a brand ambassador for their electric vehicle, the Porsche Taycan.
- Additionally, Serena Williams has collaborated with Nike on a limited-edition line of merchandise, including clothing and accessories.
- Her deal with Wilson Sports has helped to promote their tennis equipment and apparel, further solidifying her status as a trusted brand ambassador.
Entrepreneurial Ventures
In addition to her partnerships with major brands, Serena Williams has also diversified her portfolio by launching several entrepreneurial ventures. Her most notable venture is S by Serena, a collection of maternity clothes designed to make pregnancy and postpartum life easier and more stylish. Her company, S by Serena, has not only provided her with a source of passive income but also allowed her to make a positive impact on the lives of new mothers.
“I wanted to create a business that would empower women to feel confident and beautiful during this special time in their lives.”
Serena Williams
Investments in Tech and Innovation
Serena Williams has also invested in several tech and innovation companies, including venture capital firm Serena Ventures. Her company has invested in companies such as Backstage Capital, a firm that provides funding to underrepresented founders. Her investments in tech and innovation not only demonstrate her commitment to disrupting traditional industries but also showcase her willingness to take calculated risks to build a more prosperous future.
- Through Serena Ventures, she has invested in companies that focus on women’s rights, education, and economic empowerment.
- She has also invested in companies that are working to address social and environmental issues, such as climate change and access to clean water.
- Her involvement with Backstage Capital has provided a platform for underrepresented founders to showcase their ideas and gain access to funding and resources.
Question & Answer Hub
What is Serena Williams’ net worth in 2017?
The estimated net worth of Serena Williams in 2017 is around $160 million.
How does Serena Williams make her money?
Williams earns her wealth through a combination of prize money from tennis tournaments, endorsement deals with major brands, and business ventures, including her own fashion line and a series of entrepreneurial partnerships.
What philanthropic efforts has Serena Williams been involved in?
Williams has been a long-time supporter of women’s education and empowerment initiatives, including the Yetunde Price Resource Center, which she founded in memory of her sister.
How has Serena Williams’ social media presence impacted her business ventures?
With over 10 million followers on Instagram, Williams has leveraged her social media presence to promote her brands, share updates about her net worth, and connect with her fans, further solidifying her influence and earning potential.