Kylie net worth 2018 forbes – As the spotlight shines on the world’s wealthiest, Kylie Jenner’s name is often at the top of the list, particularly in 2018 when Forbes crowned her a billionaire before her 21st birthday. With a cosmetics empire that’s broken beauty standards and defied conventions, Kylie’s rags-to-riches story has captivated millions. But what makes her rise to the top so remarkable?
Kylie’s journey to becoming a cosmetics mogul began when she launched her makeup line, Kylie Cosmetics, in 2015. Initially, the company gained popularity due to Kylie’s massive social media following and her influence among young people. However, it was her commitment to innovative and high-quality products that set her apart from the competition and catapulted her to the top of the beauty industry.
Kylie’s Rise to Fame and Net Worth in 2018

Forbes crowned 20-year-old Kylie Jenner as the world’s youngest self-made billionaire in 2018, a title that garnered both praise and criticism for its portrayal of her entrepreneurial exploits. Behind this remarkable achievement stands a cosmetics empire fueled by her unyielding spirit, a family name that opened doors to industry giants, and a social media presence that made her a force to be reckoned with.
Let’s take a closer look at how these elements combined to catapult Kylie to the pinnacle of wealth.Kylie Jenner’s cosmetics company, Kylie Cosmetics, was the primary source of her staggering net worth in 2018. Her eponymous lip kit, introduced in 2015, kick-started a cosmetics revolution that would go on to generate hundreds of millions in revenue for her company. Her brand’s value continued to skyrocket with the introduction of new products, each carefully curated to appeal to her massive following of teenagers and young adults.
As of 2018, Kylie Cosmetics was valued at an astonishing $800 million, with estimates suggesting annual sales of over $1 billion.The influence of her family name and social media presence cannot be overstated in her ascent to fame and wealth. Being part of the Kardashian-Jenner clan provided her with an unparalleled platform to tap into an existing fan base. Her family’s reality TV show, Keeping Up with the Kardashians, had been a global phenomenon, attracting millions of viewers and cementing their status as household names.
With her massive social media following, Kylie leveraged every opportunity to promote her brand, fostering a devoted community of fans who eagerly awaited new product releases and endorsed her cosmetics line.A glance at Kylie’s personal life reveals that her high-profile relationships also contributed significantly to her net worth. Her romance with rapper Travis Scott, a multi-platinum artist, made headlines worldwide, fueling curiosity about her personal life.
Celebrity partnerships like hers not only generate buzz but also open doors to business collaborations and lucrative endorsement deals. In 2018, Kylie’s relationship with Travis Scott, combined with her lucrative cosmetics empire, earned her the coveted title of highest-paid celebrity in the world, according to Forbes.In comparison to her sister Kim Kardashian, Kylie’s net worth was significantly lower in 2018, standing at $900 million to Kim’s estimated $1 billion.
However, Kylie’s annual earnings from that year surpassed those of both her sister and other notable celebrities, showcasing the rapid growth of her cosmetics empire and its ability to generate substantial revenue.
| Rank | Net Worth (2018) | Annual Earnings (2018) |
|---|---|---|
| 1 | $900 million (Kim Kardashian) | $50 million |
| 2 | $800 million (Kylie Jenner) | $166.5 million |
| 3 | $600 million (Jennifer Lopez) | $40 million |
| 4 | $500 million (Rihanna) | $50 million |
Kylie’s Cosmetic Empire

In the beauty world, the name Kylie is synonymous with high-end cosmetics. As of 2018, her cosmetics company was a major contributor to her whopping net worth. With over 50 million followers on social media, Kylie’s influence extended far beyond the realms of cosmetics, catapulting her brand to unchartered heights.
Key Drivers of Success
So what set Kylie’s cosmetics company apart from the pack? For one, innovative product launches were a staple of her marketing strategy. Think lip kits, eyeshadows, and highlighters that came in an array of chic packaging. Not to mention collaborations with A-listers like Jordyn Woods, which not only gave fans access to coveted products but also served as clever marketing tools.
Innovative Marketing Campaigns
Kylie’s cosmetics company also thrived due to strategic partnerships with major retailers like Ulta and Walmart, giving customers easy access to her products. Moreover, social media campaigns targeting the younger crowd were always on point, often leveraging trends and hashtags that resonated with her audience. It was this savvy approach that helped Kylie’s brand grow by leaps and bounds.
Product Appeal and Global Expansion, Kylie net worth 2018 forbes
Kylie’s products quickly gained traction with the younger generation, thanks to their trendy designs and makeup expertise. From matte finish lip kits to eyeshadows in an array of vibrant shades, every product offered something unique and in-demand. Moreover, her brand expanded globally in 2018, opening stores in major malls and partnering with international retailers to tap into untapped markets.
Top-Selling Products
Some of Kylie’s top-selling products in 2018 included the Kylie Lip Kit, which came in shades like “Sweater” and “Koko K.” These kits featured a lipstick, lip liner, and matching lip gloss, and retailed for around $29. The Kylie Eyeshadow Palette, priced at $42, also proved a runaway hit, with shades like “Gold” and “Tan” flying off the shelves.
Additionally, her famous Lip Glosses, with shades like “Glossy” and “Hype,” also sold out quickly.
- The Kylie Lip Kit
- The Kylie Eyeshadow Palette
- Kylie Lip Glosses
The success of these products is a testament to Kylie’s keen eye for product development and marketing. Her focus on quality, packaging, and social media presence played a significant role in her cosmetics company’s remarkable growth.
kylie-cosmetics.com
By targeting a younger, fashion-conscious audience and leveraging social media to her advantage, Kylie Cosmetics established itself as a leading player in the beauty world, with a projected revenue of over $400 million in 2018 alone.
Partnerships and Collaborations
Another key factor contributing to Kylie’s success was her strategic partnerships with other beauty brands and celebrities. For instance, her collaboration with makeup artist Mario Dedivanovic, often referred to as the “Michael Jordan of Makeup,” resulted in several successful product lines. Moreover, her friendship with model and reality TV star Jordyn Woods led to a makeup collection that sold out within days, highlighting the power of partnerships in driving sales.
- Kylie and Mario Dedivanovic’s makeup collection
- Kylie and Jordyn Woods’ makeup collaboration
Through these partnerships and collaborations, Kylie Cosmetics has solidified its position as a leading player in the beauty industry, with a loyal customer base and constant innovation at its core.
Future Prospects
With its impressive growth and continued relevance, there’s little doubt that Kylie Cosmetics will continue to dominate the beauty world for years to come. Its influence spans far beyond the realms of cosmetics, reflecting the changing nature of the industry, where trends and technology play a key role. As the industry continues to evolve, one can’t help but wonder: what’s next for Kylie Cosmetics?
Answers to Common Questions: Kylie Net Worth 2018 Forbes
How much money did Kylie Jenner make from her cosmetics company in 2018?
Kylie Jenner earned an estimated $165 million from her cosmetics company in 2018, a remarkable figure that contributed significantly to her net worth.
Did Kylie Jenner’s family connections play a significant role in her success?
While Kylie’s family name certainly helped her gain initial attention, her success can be attributed to her hard work, innovative products, and strategic business decisions. Kylie’s ability to build a brand that resonates with young people and appeal to a global audience is a testament to her entrepreneurial spirit.
How long did it take Kylie Jenner to become a billionaire?
Kylie Jenner became a billionaire at just 21 years old, making her one of the youngest billionaires in the world. Her remarkable rise to the top was fueled by her successful cosmetics company, endorsement deals, and other business ventures.