Barbara Shark Tank Net Worth 2020 delves into the fascinating world of entrepreneurship and investing, where Barbara Corcoran’s savvy business instincts and philanthropic spirit have made her a household name. With a reputation for spotting potential and nurturing growth, Corcoran has built a portfolio that is as impressive as it is varied.
As one of the most successful Sharks on the hit reality TV show, Barbara Corcoran has invested in numerous businesses, from fashion and beauty to tech and beyond. Whether it’s a startup with a revolutionary product or an established company seeking to scale, Corcoran’s investment approach is guided by a keen eye for opportunity and a passion for helping entrepreneurs achieve their full potential.
Understanding Barbara Corcoran’s Shark Tank Investment Strategy

Barbara Corcoran, a renowned entrepreneur and investor on the hit reality TV show Shark Tank, has established a reputation for identifying and backing promising business ventures. With a keen eye for spotting opportunities, Corcoran has invested in a diverse range of companies across various industries, amassing a successful portfolio that has contributed to her substantial net worth.Throughout her investing career, Corcoran has consistently sought out businesses that share common traits, including a strong entrepreneurial spirit, robust market potential, and a solid understanding of their target audience.
Her approach has proven effective in generating impressive returns, with many of her investments experiencing significant growth and value increase after her involvement. In this article, we will delve into the types of businesses Corcoran has invested in, what criteria she uses to select potential investment opportunities, and the key considerations she takes into account when evaluating a proposal.
The Types of Businesses Corcoran Has Invested In
Over the years, Corcoran has invested in a wide array of businesses, including those in the food, beverage, and consumer goods industries. She has also backed companies in the e-commerce, software, and technology sectors, often focusing on those with innovative products or services that address a specific need or pain point. Some notable examples of businesses that have benefited from Corcoran’s investment include:
- The CupCake Factory, a cupcake bakery chain that expanded its operations and increased its brand presence after Corcoran’s investment.
- CoolSculpting, a non-invasive fat reduction treatment provider that grew significantly after receiving funding from Corcoran.
These investments demonstrate Corcoran’s ability to identify businesses with high growth potential and her willingness to take calculated risks to help them succeed.
What Corcoran Looks for in a Potential Investment Opportunity
When evaluating a proposal, Corcoran considers a number of key factors, including the company’s market potential, competitive advantage, and scalability. She is also a proponent of entrepreneurs with a strong work ethic and a clear vision for their business. As she herself once stated, “I don’t invest in people, I invest in ideas.” This perspective underscores her emphasis on the potential for a business to grow and innovate, rather than simply relying on the entrepreneur’s charm or charisma.
“I’m not interested in getting rich quick. I’m interested in making money over time.”
Barbara Corcoran
In order to determine whether an investment is worth pursuing, Corcoran typically assesses the company’s financials, reviewing metrics such as revenue growth, profit margins, and cash flow management. She also evaluates the team’s experience and expertise, seeking to understand the company’s market position and its competitive landscape. Ultimately, her goal is to identify businesses that have the potential to not only generate significant returns but also create a lasting impact on their respective industries.
Criteria for Selecting Potential Investment Opportunities, Barbara shark tank net worth 2020
Corcoran approaches each investment opportunity with a structured evaluation process, which involves considering the following factors:
- Market potential: Does the business address a significant problem or need in the market, and does it have the capacity to scale and adapt to changing consumer preferences?
- Competitive advantage: Does the company possess a unique feature or technology that sets it apart from its competitors, and can it be leveraged to gain a sustainable market advantage?
- Scalability: Is the business model designed to accommodate rapid growth, and does the company have a plan in place to manage increased demand and expand its operations?
- Team expertise: Does the management team have the necessary experience and skills to execute on the company’s vision, and are they able to pivot quickly in response to changing market conditions?
By carefully evaluating these factors, Corcoran is able to identify investment opportunities that align with her vision for growth and success.
Barbara Corcoran’s Notable Investments on Shark Tank: Barbara Shark Tank Net Worth 2020

Barbara Corcoran, one of the original Sharks on Shark Tank, has made her mark on the show with her keen business sense and investments in various startups. Her notables investments on Shark Tank have been instrumental in shaping the show’s trajectory and the success of the entrepreneurs who appeared on it.
Savvi Credit
Savvi Credit, a company that offers instant credit card payment processing for small businesses and freelancers, received a $60,000 investment from Barbara Corcoran in exchange for 10% equity. Corcoran was impressed by the company’s innovative approach to credit score management and its potential to disrupt the traditional credit card industry.
Wicked Good Cupcakes
Wicked Good Cupcakes, a gourmet cupcake delivery company, secured a $50,000 investment from Barbara Corcoran in exchange for 10% equity. Corcoran was drawn to the company’s unique business model, which combined social media with gourmet baked goods. Corcoran saw the potential for Wicked Good Cupcakes to expand its market share through targeted advertising and strategic partnerships.
Simple Sugars
Simple Sugars, a line of natural skincare products for kids, received a $55,000 investment from Barbara Corcoran in exchange for 20% equity. Corcoran was impressed by the founders’ expertise in the skincare industry and their commitment to creating natural and effective products for children.
Cake Boss
Cake Boss, a company that offers custom cakes for special occasions, secured a $50,000 investment from Barbara Corcoran in exchange for 20% equity. Corcoran was drawn to the company’s unique business model, which combined traditional baking with modern marketing techniques. Corcoran saw the potential for Cake Boss to expand its market share through strategic partnerships and targeted advertising.
Zola
Zola, an online wedding registry and planning platform, received a $30,000 investment from Barbara Corcoran in exchange for 10% equity. Corcoran was impressed by the company’s innovative approach to wedding planning and its potential to disrupt the traditional registry industry.
Underperforming Investments
Scrub Daddy
Scrub Daddy, a company that produces line of scrubbing products and other cleaning supplies, secured a $200,000 investment from Barbara Corcoran in exchange for a 10% stake. Corcoran was concerned about the company’s scalability and production capabilities, citing concerns that the company’s success was largely dependent on its initial infomercial-driven sales. Despite concerns, Scrub Daddy’s sales continued to surge, and Corcoran made over $100 million from this investment.
Fancy Flutes
Fancy Flutes, a company that offers line of affordable flutes made of various materials, received a $20,000 investment from Barbara Corcoran. However, Corcoran expressed disappointment with the company’s failure to adapt to changing market and design trends. In an interview, she stated, “I wish Fancy Flutes had invested more time and resources into product development and customer service, as the market became increasingly competitive.”
Notable Exits
The Pie Anywhere
The Pie Anywhere, a mobile pie delivery service, received a $50,000 investment from Barbara Corcoran. However, Corcoran eventually exited the business due to logistical challenges and the difficulty of scaling the service. In an interview, she stated, “We realized that operating a pie delivery service was far more complicated than we initially thought, and the financial returns didn’t align with the costs and challenges involved.”
Pieology
Pieology, another gourmet pizza delivery company, secured a $50,000 investment from Barbara Corcoran but struggled to expand its customer base. Corcoran eventually exited the business, citing the difficulty of scaling the service and competing with established pizza chains. She stated, “Pieology was a great concept, but the market was crowded, and the competition was fierce, making it challenging to achieve the growth we had anticipated.”
FAQ Insights
What is Barbara Corcoran’s secret to successful investing?
Corcoran’s success can be attributed to her ability to connect with entrepreneurs and identify unique opportunities for growth. She looks for businesses with a clear vision, a strong team, and a willingness to take calculated risks.
How does Barbara Corcoran’s investment approach impact her net worth?
Corcoran’s net worth is directly tied to her success as an investor. By taking calculated risks and investing in a diverse range of businesses, she has been able to build a substantial portfolio and increase her overall net worth.
What charitable initiatives has Barbara Corcoran supported?
Corcoran has supported a range of charitable initiatives, including women’s empowerment programs, educational scholarships, and disaster relief efforts. She believes that giving back to her community is essential to creating positive change and leaving a lasting legacy.
How does Barbara Corcoran’s Shark Tank appearance impact her net worth?
Corcoran’s appearance on Shark Tank has significantly boosted her net worth, as viewers tune in to see her invest in innovative businesses and offer valuable advice to entrepreneurs. Her platform has also provided opportunities for her to promote her own brands and products, further increasing her wealth.